Blog Post: Did you Google it?

The Internet is such an integral part of our lives that I am positive most of us use it at least once a day. We search/google for information online to get quick answers for what we need to know right now. On average, 180 million online searches are performed each day.

More and more job seekers are using search engines to browse for jobs. If you type in ‘jobs in Dallas,” the search results in approximately 1.63 million matches. As an employer, you can increase your applicant flow by tapping into this market using Search Engine Marketing.

According to Wikipedia, SEM “is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages. Resource Communications Group can submit your open positions to the 4 major search engines - Google, Yahoo, MSN and Ask.com. These sites combined reach 95% of online users.

Here’s how SEM Works:

•     You choose the total number of clicks you want to receive. You can select from 100 to 500 clicks per month.
• RCG will build your keyword list, create your ad and manage the process. You will receive detailed reports at the end of each month.
• Potential candidates will click through to your company’s career page when they see your ad during a search on one of the major search engines.  

But why Search Engine Marketing?

• Control your message and target your ad to the right candidates
• Increase the traffic to your Career Site based on how many clicks your campaign stimulates
• Pay per click – you do not pay for impressions
• Results are based on job-related keywords and geography. Your ad is seen only by job seekers searching for the type of job you have posted
• You’ll know what’s working – we provide detailed performance reports each month

RCG can also customize an Internet strategy for more extensive campaigns. Please call if you would like more information about our advertising recruitment solutions or to start adding SEM to your current recruitment program.

Kelli Cox
Manager
kcox@rescomm.com
972-403-3340

Visit us online at www.rescomm.com