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Marketing Manager, Programmatic Acquisition

at Expedia, inc.

Posted: 9/23/2019
Job Status: Full Time
Job Reference #: R-48359
Keywords:

Job Description

Expedia

At Hotels.com, we are constantly seeking hardworking, tech savvy, ambitious individuals to join our rapidly growing team. One of our current priorities is identifying candidates to focus on Programmatic and Display advertising, an existing growth engine for Hotels.com and the most dynamic marketing channel in the business.

If you are interested in being on the cutting edge of digital Display marketing and showcasing your technical skill set, this is the place for you. As one of Facebook and Google’s top global advertisers, we at Hotels.com partner closely with a dedicated partner account teams to test and implement new marketing technologies before they are released to the rest of the global marketplace.

What you will do:

  • Responsible for driving incremental revenue through Programmatic/data-driven Display advertising, with automation and return on investment maximization in mind.
  • Work inside a buying technology platform to steward campaigns (budget, pricing, bid optimization, frequency management, etc.)
  • Own regional partner relationships for Programmatic
  • Partner with Google, Facebook and other Programmatic platforms to ensure Hotels.com is an early adopter of all product alphas and betas
  • Plan, implement, analyze and document tests and insights

Who you are

  • Bachelor's degree required, Graduate degree (Advertising, Marketing, Business, Mathematics, Economics, Statistics, etc.)
  • 2-5 years' experience in digital/programmatic media, Brand/Video advertising, travel or e-commerce
  • Analytical mindset, including ability to manipulate data, perform financial analysis and process large amounts of data to understand trends
  • Strong communications skills (written and oral)
  • Ability to excel in a fast-paced environment
  • Conceptualize, initiate and handle tests
  • Advanced Microsoft Excel knowledge (PowerPoint a plus)
  • Optional technical proficiencies: SQL, Python, R, JavaScript, Java, SAS, VBA
  • Natural curiosity and passion for media trends and emerging technology
  • Understanding and/or experience with Programmatic, auction-based media buying, online advertising and other display media concepts (ad/data networks, DMP, exchanges, DSP, SSP) is a plus but not required
  • Familiar with various display advertising purchasing models (CPM, dCPM, CPC, CPA) and online media planning is a plus not required
  • A drive to understand marketing’s return on investment (i.e. incrementality) with handling robust data transfer logs and marketing API integrations is a plus but not required

Why join us

Expedia Group recognizes our  success  is  dependent  on  the  success  of  our  people.  We are  the  world's  travel  platform,  made  up  of  the  most  knowledgeable,  passionate,  and  creative  people  in  our  business.  Our  brands  recognize  the  power  of  travel  to  break  down  barriers  and  make  people's  lives  better  –  that  responsibility  inspires  us  to  be  the  place  where  exceptional  people  want  to  do  their  best  work,  and  to  provide  them  to  tools  to  do  so.

Whether  you're  applying  to  work  in  engineering  or  customer  support,  marketing  or  lodging  supply,  at  Expedia  Group  we  act  as  one  team,  working  towards  a  common  goal;  to  bring  the  world  within  reach.  We  relentlessly  strive  for  better,  but  not  at  the  cost  of  the  customer.  We  act  with  humility  and  optimism,  respecting  ideas  big  and  small.  We  value  diversity  and  voices  of  all  volumes.  We  are  a  global  organization  but  keep  our  feet  on  the  ground  so  we  can  act  fast  and  stay  simple.  Our  teams  also  have  the  chance  to  give  back  on  a  local  level  and  make  a  difference  through  our  corporate  social  responsibility  program,  Expedia  Cares.

If  you  have  a  hunger  to  make  a  difference  with  one  of  the  most  loved  consumer  brands  in  the  world  and  to  work  in  the  dynamic  travel  industry,  this  is  the  job  for  you.   

Our  family  of  travel  brands  includes:  Brand  Expedia®, Hotels.com®, Expedia®  Partner  Solutions,  Egencia®,  trivago®,  HomeAway®,  Orbitz®,  Travelocity®,  Wotif®,  lastminute.com.au®, ebookers®,  CheapTickets®, Hotwire®,  Classic  Vacations®,  Expedia®  Media  Solutions, CarRentals.com™,  Expedia  Local  Expert®, Expedia®  CruiseShipCenters®,  SilverRail  Technologies,  Inc.,  ALICE  and  Traveldoo®.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age

#LI-DPANIZZA

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Expedia Group is one of world's largest travel platforms. We help knock down the barriers to travel, making it easier, more enjoyable, more attainable and more accessible. We are here to bring the world within reach for customers and partners around the globe. We leverage our platform and technology capabilities across an extensive portfolio of businesses and brands to orchestrate the movement of people and the delivery of travel experiences on a both local and global scale.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®. 

Join our family of brands to change the face of travel.



Posted 13 Days Ago

Full time

R-48359