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Digital Analyst

at The Dallas Morning News

Posted: 10/8/2019
Job Status: Full Time
Job Reference #: 1232
Keywords: consulting

Job Description

Belo and Company is looking to add a Digital Analyst to our team to help service new client growth. Are you an analytical thinker? Do you enjoy helping businesses understand data and find insights from digital analytics? 

The ideal candidate would be technically capable and business savvy. Knowledge of the Google Analytics and Google Tag Manager is a must. Proven experience with technical and advanced Google Analytics installations is also required. JavaScript or other scripting language experience is a plus.


  • Providing recommendations and insights to clients for maximizing value from Web Analytics
  • Performing quality assurance tests on analytics implementations
  • Producing weekly and monthly dashboards and metric reports using GA, Excel & other 3rd-party tools
  • Conduct Google Analytics & Tag Manager audits and publish results on regular basis, track and manage all tag requests (internal and external) end-to-end
  • Providing consulting services to clients for solving their digital analytics strategy and technical needs
  • Identifying trends or changes in the data. Assess impact to the business and inform key business stakeholders
  • Conduct ad-hoc analysis and data pulls, as needed
  • Ensure accurate and timely delivery of reports
  • Correspond and manage expectations with clients. This is a client-facing role.
  • Conduct Google Analytics training for clients when requested
  • Gather business requirements related to web analytics needs
  • Develop and recommend digital analytics data collection best practices
  • Lead technical aspects of web analytics implementations
  • Bachelor’s degree in business or related field or experience commensurate with role in lieu of a degree
  • 2+ years hands-on experience with installing, optimizing and reporting with Google Analytics or similar tool
  • Experience with tag management implementations like Google Tag Manager, Tealium, etc
  • Experience with data visualization with services like Google Data Studio
  • Strong knowledge of Excel. You should have experience analyzing tabular data, e.g. working with tables, pivot tables, formulas, Experience with macros is a plus.
  • Ability to analyze web traffic and marketing data to find opportunities and insights
  • Ability to work fast without compromising quality or accuracy
  • JavaScript or other scripting knowledge is a plus
  • Experience with A/B testing a plus
  • SEO / SEM experience a plus


We regret that we are unable to consider candidates who require visa sponsorship for this role, now or in the future.