The Dallas Morning News
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at The Dallas Morning News
Belo and Company is looking to add a Digital Analyst to our team to help service new client growth. Are you an analytical thinker? Do you enjoy helping businesses understand data and find insights from digital analytics?
- Providing recommendations and insights to clients for maximizing value from Web Analytics
- Performing quality assurance tests on analytics implementations
- Producing weekly and monthly dashboards and metric reports using GA, Excel & other 3rd-party tools
- Conduct Google Analytics & Tag Manager audits and publish results on regular basis, track and manage all tag requests (internal and external) end-to-end
- Providing consulting services to clients for solving their digital analytics strategy and technical needs
- Identifying trends or changes in the data. Assess impact to the business and inform key business stakeholders
- Conduct ad-hoc analysis and data pulls, as needed
- Ensure accurate and timely delivery of reports
- Correspond and manage expectations with clients. This is a client-facing role.
- Conduct Google Analytics training for clients when requested
- Gather business requirements related to web analytics needs
- Develop and recommend digital analytics data collection best practices
- Lead technical aspects of web analytics implementations
- Bachelor’s degree in business or related field or experience commensurate with role in lieu of a degree
- 2+ years hands-on experience with installing, optimizing and reporting with Google Analytics or similar tool
- Experience with tag management implementations like Google Tag Manager, Tealium, etc
- Experience with data visualization with services like Google Data Studio
- Strong knowledge of Excel. You should have experience analyzing tabular data, e.g. working with tables, pivot tables, formulas, Experience with macros is a plus.
- Ability to analyze web traffic and marketing data to find opportunities and insights
- Ability to work fast without compromising quality or accuracy
- Experience with A/B testing a plus
- SEO / SEM experience a plus
We regret that we are unable to consider candidates who require visa sponsorship for this role, now or in the future.