Varidesk

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Digital Marketing Manager

at Varidesk

Posted: 9/22/2019
Job Reference #: 1136481
Keywords:

Job Description

Digital Marketing Manager

Department:Marketing
Location:Coppell, TX

Digital Marketing Manager

WHO YOU ARE:

  • You are a collaborative team player who knows how to get results.
  • You are highly organized and able to manage multiple project activities with minimal supervision.
  • You can understand and adjust to changing priorities, circumstances, direction, and personal styles.
  • You thrive in providing a high level of service to internal partners.
  • You enjoy working in a fast-paced, deadline-driven environment.
  • You are persistent; enjoy coming up with new ideas and going outside the lines of existing norms.
  • You are a strong communicator who can articulate your recommendations.
  • You have exceptional written communication skills, and you can deliver compelling, concise, and clear insights into digital performance.
  • You are an effective project manager, who has experience managing budgets and external vendors.
  • You can pivot quickly, internalize feedback and adjust in real-time.
  • You are passionate about digital media, continually striving towards new and creative ways to drive optimal response and quality traffic using the latest tools and platforms available.
  • You can dive in to data, distilling the key trends and translating the findings into an actionable report.

WHAT YOU'LL DO

  • Strong understanding of B2B marketing, demand generation, and B2B marketing/sales funnels
  • Familiar with Salesforce Marketing Cloud, Salesforce DMP and Salesforce Ad Studio
  • Familiar with constructing and deploying audience segments via a DMP
  • Responsible for trafficking assets and providing optimization recommendations for marketing campaigns
  • Manage multiple campaigns simultaneously across diverse digital channels. Campaigns will include execution across paid search, display, native, digital video, paid social, audio and retargeting.
  • Assist in managing external vendors, holding them accountable to timelines, budgets and asset development.
  • Provide data-driven insights and contributions to the development of campaign strategy, creative assets, budget management and overall project management.
  • Project management responsibilities will include media plan development, digital media budget management and project communications across internal teams.
  • Work with the Insights Team and external vendors to provide weekly/bi-weekly/monthly/quarterly reporting and analysis of digital campaign performance and next steps for optimization.
  • Ability to think creatively in a constantly changing environment about how to maximize the amount of quality leads and traffic coming from digital channels.

HOW YOU'LL GET THERE:

  • Bachelor’s degree in Marketing or related field preferred, or the equivalent in professional experience.
  • 3-5 years of hands-on experience managing performance-based traditional, digital and ABM campaigns at a B2B company or agency role with monthly budgets exceeding $500k. Experience managing external partners preferred.
  • Proficiency with managing and analyzing performance in: Salesforce Marketing Cloud, Salesforce DMP, Salesforce Sales Cloud, GA 360, AdWords, Bing, Yahoo/Gemini, Paid Social Platforms such as Facebook/Instagram and LinkedIn, DSPs such as Doubleclick and/or Sizmek for Programmatic
  • Display/Video/Native campaign management and reporting, and Retargeting Platforms such as AdRoll and/or Criteo.
  • Experience with executing and managing campaign tagging requirements (UTM and multi-touch attribution tagging experience preferred).
  • Strong communication/writing and Excel skills.

Company Description

We made the first VARIDESK to help a friend with his back pain. The solution was so disruptive and successful we got a ton of requests to make more. So, we did, and we haven’t stopped since.

Our line of sit-stand desks and active office products continue to grow, and our customers now span the globe. We’re passionate about elevating people through happier, healthier, and more productive workspaces.

WHY VARIDESK?

We’re award winners:

  • Best Place to Work Top 10 – Dallas Business Journal
  • National Entrepreneurs of the Year – EY
  • Fastest Growing Company in DFW – SMU

We take health seriously:

  • On-site gym with Peloton Cycle and daily group classes
  • Comprehensive health plans
  • Healthy foods and snacks
  • Wellness program and insurance premium discounts
  • Nicotine-free facility

We value our employees:

  • All employees use VARIDESK products
  • Enhanced paternity / maternity programs
  • Three weeks of personal time off a year
  • Offsite events and happy hours
  • Short-term and long-term disability premiums covered at 100% by VARIDESK

 

**VARIDESK provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.